The Psychology of Lasers: Navigating Expectations in Aesthetic Treatments
In the latest episode of the Facially Conscious podcast, hosts Trina Renea, Dr. Vicki Rapaport, Rebecca Gadberry, and Julie Falls sit down with Dr. James Wang—a Harvard and UCLA-trained dermatologist—to explore a fascinating aspect of aesthetic medicine: the psychology behind laser treatments. Together, they discuss how patient expectations form, manage, and align with the realities of what lasers can truly achieve.
The Power of Expectations: Patients often carry a mental suitcase packed with expectations when walking into a consultation room. These expectations are shaped by their past experiences, hours of online research, and glowing (or cautionary) reviews from others. Dr. Wang explains that each consultation must be a tailored experience—one that digs deep into the patient's history, concerns, and ultimate goals. However, the real challenge lies in managing these expectations, especially when they're tinged with optimism that might border on the unrealistic.
It's not uncommon for patients to have their sights set on dramatic transformations inspired by before-and-after images that flood the internet. But, as Dr. Wang points out, these images can sometimes create a distorted view of what’s possible. “Setting realistic expectations is key,” he emphasizes. “We have to be careful not to over-promise and under-deliver, as this can lead to disappointment.”
The Unpredictability of Laser Treatments: Laser treatments are not one-size-fits-all solutions. The results can vary significantly from one person to another, influenced by factors like individual healing patterns and collagen production. Dr. Wang is quick to dispel the myth of the “magic bullet” in aesthetics—no treatment is perfect, and no procedure guarantees flawless skin. He encourages patients to take ownership of their expectations, understanding that while lasers can work wonders, perfection is not a promise.
The Consultation: A Crucial Step: Dr. Wang reminds us that the consultation process is arguably the most critical part of the entire treatment journey. He estimates that about 70% of a treatment’s success hinges on the quality of the consultation. In the consultation, providers must listen intently to the patient's concerns, set realistic expectations, and assess whether the proposed treatment fits best. Trust and communication are the cornerstones of a successful patient-provider relationship, built long before the laser ever touches the skin.
Navigating Packages and Pricing: Many practices offer treatment packages, bundling several sessions at a discounted rate. While these deals can be enticing, they can also set up unrealistic patient expectations. Dr. Wang stresses the importance of discussing pricing and treatment options during the consultation, ensuring that the patient's needs and budget are aligned. The goal is to make informed decisions rather than being swayed by the allure of a good deal.
Age, Gender, and Laser Treatments: The conversation also touches on the different expectations and reactions to laser treatments across various age groups and genders. Younger patients, particularly Millennials and Gen Z, often have expectations shaped by social media and ever-changing beauty trends. Meanwhile, men and women might experience laser treatments differently, but Dr. Wang notes that anxiety levels are a more significant factor than gender when it comes to patient preferences. No matter their age or gender, patients should feel empowered to voice their concerns and desires, knowing their provider will listen and guide them toward the best outcomes.
The key to successful laser treatments lies in the delicate dance between patient expectations and clinical realities. By fostering open communication, setting realistic goals, and crafting personalized treatment plans, providers can help patients achieve satisfying results. Dr. Wang encourages patients to ask questions, seek second opinions if needed, and ultimately choose a provider who understands their unique needs and aspirations. In aesthetic medicine, the journey is just as important as the destination.
SHOW NOTES
HIPPA-compliant messaging system - Klara
electronic medical record – EMA
**Disclaimer** Any articles or information we say "are in the show notes" can be found in our blog about this episode blog at faciallyconscious.com.
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Trina Renea - Medically-trained master esthetician and celebrities’ secret weapon @trinareneaskincare and trinarenea.com
Julie Falls- Our educated consumer is here to represent you! @juliefdotcom
Dr. Vicki Rapaport -Board Certified dermatologist with practices in Beverly Hills and Culver City @rapaportdermatology and https://www.rapdermbh.com/
Rebecca Gadberry - Our resident skincare scientist and regulatory and marketing expert. @rgadberry_skincareingredients
